DXG Strategic Consultancy

The Building Blocks of Marketing and Sales Effectiveness

Strategy

Clear, strategic thinking is rare and valuable. The tendency to become mired in unnecessary complexity means that many strategies fail to translate into effective tactics, especially when done at scale. Beginning with a thorough knowledge of how people make decisions, DXG strategies are robust. Our consultancy covers marketing, sales and technology, which means our strategies can be implemented across multiple international territories.

Research

Understanding is the key to commercial effectiveness. We use a combination of qualitative and quantitative research methods and once the research is complete we provide a detailed analysis of the outcomes.

Segmentation

The key to the success of any strategy is delivering the right message to the right people at the right time. Achieving this, especially across diverse territories, means segmenting your audience and messaging.

Content

Our research and audience segmentation ensures that our content strategies translate across channels, languages and cultures. Our expertise in search and social on platforms ranging from Google to We Chat, means our content is fully optimised.

Execution

Clear thinking leads to effective execution. The marketing and sales tactics we recommend are effective because they are evidence-based and accountable.

Measurement

Regardless of the scope and scale of the strategies we recommend, we succeed because we report on the results we achieve and use those results to refine future tactics.

Strategy case studies

Discover strategy stories from across DXG.

NEXA understood the brief right from the beginning and within a short time frame had developed a comprehensive plan to hit our lead generation targets. Their HubSpot knowledge and delivery expertise is second to none and I would not hesitate to recommend them to other businesses facing similar challenges.

ADNEC

We've been working with the Spitfire team since 2017 and the Coronavirus pandemic has served to highlight why we value that relationship so highly. They are a responsive, creative team who were able to quickly and effectively adapt our strategy to meet the rapidly changing needs of our prospects, leads, customers and business.

Nathalie Leblond

Category Manager at Initial

Cognition is helping us to drive a wholesale reappraisal to our approach to marketing and implement and drive inbound marketing tactics across the global Wall Street English network.

Ivan Croxford

Head of Marketing Programmes Development at Wall Street English International

Markentive helped us launch a complex project and quickly analyzed our needs to provide for a powerful inbound strategy, comprehensive HubSpot training, and deliverables that keep us on track and allow us to achieve our goals. We were especially pleased with their availability and responsiveness on the various communication channels.

Maximilien Grolier

Lead Product Manager at Solocal