Specialists in Brand Transformation

Every digital transformation starts with a strong brand.

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We have decades of experience in developing brands that differentiate organisations. We excel at all the things you expect from a branding agency - defining value propositions, creating visual and verbal identities, activating brands both internally and externally.

But as DXG, we come at branding from a unique perspective. We embed the progressive brand values and behaviours that make digital transformation possible.


Brand proposition development

We start with Why. Through stakeholder workshops and customer interviews, we uncover the essence of your brand. Then we articulate your vision, mission, values and differentiators. Finally, our Brand Strategists collaborate with DXG Creative teams to design your full visual identity – and bring your brand to life.

Brand guidelines and governance

Brand governance in the digital age presents many challenges. Rigid policing can be ineffective and time-consuming. Instead, we work with organisations to define a flexible approach. Our guidelines help clients adapt their tone, messaging and creative direction for an omnichannel world, while maintaining brand consistency and integrity.

Activation campaigns

Your new brand is more than your website. So we activate it across your full digital ecosystem, combining owned, earned and paid promotion. Our marketing automation tools and inbound strategies then do the hard work, ensuring continued brand awareness.

Internal brand communication

If your employees don’t believe in your brand, why should your customers? We help senior leaders engage and align staff around their brand promise. And ultimately inspire people to live the values.

Branding case studies

Discover branding stories from across DXG.

Case Studies

NEXA understood the brief right from the beginning and within a short time frame had developed a comprehensive plan to hit our lead generation targets. Their HubSpot knowledge and delivery expertise is second to none and I would not hesitate to recommend them to other businesses facing similar challenges.


We've been working with the Spitfire team since 2017 and the Coronavirus pandemic has served to highlight why we value that relationship so highly. They are a responsive, creative team who were able to quickly and effectively adapt our strategy to meet the rapidly changing needs of our prospects, leads, customers and business.

Nathalie Leblond

Category Manager at Initial

Cognition is helping us to drive a wholesale reappraisal to our approach to marketing and implement and drive inbound marketing tactics across the global Wall Street English network.

Ivan Croxford

Head of Marketing Programmes Development at Wall Street English International

Markentive helped us launch a complex project and quickly analyzed our needs to provide for a powerful inbound strategy, comprehensive HubSpot training, and deliverables that keep us on track and allow us to achieve our goals. We were especially pleased with their availability and responsiveness on the various communication channels.

Maximilien Grolier

Lead Product Manager at Solocal